Doordarshan, India's public service broadcaster, is working
towards plans to launch its own OTT (over-the-top ) platform, as the
consumption of entertainment and infotainment has witnessed a rise in the
country.
"OTT is an important platform. Doordarshan is also
planning to have its own digital platform where it can put out its content
which can be available worldwide.
"CEOs of Prasar Bharati and Doordarshan are working on a
project to evolve an online platform for the viewers," Supriya Sahu,
Director General, Doordarshan, told IANS.
What kind of shows will Doordarshan's OTT offer to the viewers?
Sahu said, "We have a huge
library of content. Some of our content is iconic. People of India associate
themselves with our shows as they have grown up watching such shows. So we are
trying to see if that kind of platform can be developed for us to utilise
it."
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