New Delhi: The final match in
the eleventh edition of Indian Premier League (IPL) clocked 55.6 million
impressions on television across urban and rural markets, a 41% jump from last
year’s 39.4 million, numbers from Broadcast Audience Research Council (Barc)
India show.
Impressions refer to the number of individuals in thousands of a
target audience who viewed an event, averaged across minutes.
The numbers represent viewers above two years of age who watched
the final match between Chennai Super Kings and Sunrisers Hyderabad across 17
television feeds of Star India, the official broadcast network of the T20
tournament, as well as DD Sports.
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