New Delhi: Google’s virtual
personal assistant (VPA) Home and Home Mini, and Amazon’s voice-controlled Echo
are expected to see a spend of about Rs60 crore on advertising in the next one year, said multiple media buyers.
“Both Google and Amazon have deep pockets. They will spend
disproportionately to create the voice assistant category, which is still
nascent in India. Its early adopters will be young users who already use voice
assistants on phones. They are more likely to buy the speakers that will be
adopted by others in a household,” said Navin Khemka, managing partner,
Wavemaker India, a GroupM-owned media agency.
To Read Full Story CLICK HERE ( https://www.livemint.com )
No comments:
Post a Comment