In a big step for the
Indian conglomerate, Mahindra &
Mahindra has announced its new
luxury brand Automobili Pininfarina on the eve of the Formula E Rome e-Prix.
Automobili Pininfarina will be based in Europe and will design, engineer and
manufacture high technology, extreme performance luxury electric vehicles for
global customers. As a sign of this big step, Mahindra Racing will be wearing
Pininfarina colours at the Rome e-Prix on the M4 Electro. The company has also
announced that its first 'Electric Hypercar' will arrive in 2020.
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