Cab hailing platform Uber today said it has it has roped in
Indian cricket team captain, Virat Kohli as its brand ambassador in India.
"Uber India's association with Virat Kohli will lay the
foundation for a host of brand-led interventions in 2018. Besides being the
face of the brand, Virat will be actively involved in a series of innovative
marketing and customer experience initiatives to be rolled out by Uber
India," the company said in a statement.
It, however, did not disclose the financial terms of the
partnership.
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